News

Documentary world map of global matcha production with matcha-green markers sized by share β€” largest over Japan, then eastern China, with smaller dots across South Korea, Taiwan, India, Hawaii, US southeast, Australia, and New Zealand

Where Is Matcha Grown? A 2026 Global Production Map

Japan exported 13,125 tonnes of green tea in FY2025, +42% YoY. The global matcha production map: who grows what tier across Japan, China, Korea, and beyond.

Read moreabout Where Is Matcha Grown? A 2026 Global Production Map

Bright emerald hand-picked tencha tea leaves on a traditional wooden grading tray at a Japanese tea auction in Uji Kyoto, with a weathered tea blender's hands inspecting a single leaf

Kyoto Tencha Auction 2026: Prices Jumped at Opening

Kyoto tencha auction prices jumped at the 2026 opening per Asahi Shimbun. Founder breaks down what it means for ceremonial matcha buyers this year.

Read moreabout Kyoto Tencha Auction 2026: Prices Jumped at Opening

Close-up of bright emerald matcha being whisked in a navy chawan with a bamboo chasen at golden hour, against a thriving first-flush Japanese tencha tea field

Is the Matcha Boom Slowing Down? FY2025 Data Says No

Japan's matcha-led green tea exports hit Β₯84.7B in FY2025, up 120% YoY. Is the matcha boom slowing? A founder reads the data, the supply gap, and the risks.

Read moreabout Is the Matcha Boom Slowing Down? FY2025 Data Says No

Aerial split-frame comparison: traditional Japanese tencha field under honzu reed shading in Uji versus an open Chinese green tea field in Anhui β€” Japan vs China matcha production

Japan vs China Matcha: Why Japan Defines Ceremonial 2026

Japan's green tea exports jumped 42% to 13,125 tonnes in FY2025 (~70% matcha). A founder's guide to Japan vs China matcha, cultivars, and grading.

Read moreabout Japan vs China Matcha: Why Japan Defines Ceremonial 2026