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Close-up of bright emerald matcha being whisked in a navy chawan with a bamboo chasen at golden hour, against a thriving first-flush Japanese tencha tea field

Is the Matcha Boom Slowing Down? FY2025 Data Says No

Japan's matcha-led green tea exports hit ¥84.7B in FY2025, up 120% YoY. Is the matcha boom slowing? A founder reads the data, the supply gap, and the risks.

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