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Which matcha should you start with?

Every tin and pouch on this page is USDA Organic, stone-milled, and third-party lab tested. The difference between them is leaf selection and what you plan to do with it, not a quality ladder where the cheapest one is the compromise.

If you want to…Start here
Drink a bowl most mornings and not think about itOrganic Ceremonial Matcha, 30g
Settle into a daily habit and restock less oftenOrganic Ceremonial Matcha, 60g — our most-reviewed tea, from Shizuoka
Taste the top of what we carry, from UjiRoyal or Superior Ceremonial
Make lattes, iced drinks and smoothiesLatte Grade Matcha — built to hold up to milk
Try something that isn't a plain bowlStrawberry Ceremonial Matcha — three ingredients, real freeze-dried fruit

What "ceremonial grade" means on this page

Ceremonial grade is not a certified or regulated term, which is exactly why it gets used loosely. What we mean by it is specific: young leaves, shade-grown, stems and veins removed before milling, and ground on stone rather than in a high-speed mill that heats the powder. That is what produces a bright green colour, a fine texture that suspends in water, and a cup you can drink without sweetening. If a matcha is dull, sandy or sharply bitter whisked plain, it was probably picked later or milled hotter.

How to whisk a bowl

Sift one to two scoops into a dry bowl, add a little water just off the boil, and whisk briskly in a W until the surface is frothy. Water that is too hot is the single most common reason a good matcha tastes bitter. Full brewing detail lives in our preparation guide, and the ratios are in how much matcha per cup.

Keeping it fresh

Matcha fades with light, heat, air and moisture. Keep it sealed, somewhere dark and cool, and away from the stove. Once opened, use it within a few weeks while the colour and aroma are at their best. Buying the size you will actually drink matters more than buying the biggest one.

Ordering

Orders ship from the United States within one to two business days. Every tea here is USDA Organic certified and third-party lab tested, and our results are published on our lab results page. Questions before you buy are welcome at our contact page.