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September 1, 2026
0 commentson Benifuuki: The Cultivar Bred for Black Tea That Japan Drinks Green

Benifuuki: The Cultivar Bred for Black Tea That Japan Drinks Green

Benifuuki was bred in Kagoshima as a black tea plant and registered in 1993. Processed as green tea it carries a methylated catechin that Yabukita does not.

August 29, 2026
0 commentson Asahi and Ujihikari: Uji's Competition Matcha Cultivars

Asahi and Ujihikari: Uji's Competition Matcha Cultivars

Asahi and Ujihikari are Kyoto's own tencha cultivars from 1954, just 3.6% of its improved-cultivar area yet all ten top competition entries.

August 28, 2026
0 commentson Cold Coffee Is Driving Café Sales. Signature Matcha Drinks Are How You Win

Cold Coffee Is Driving Café Sales. Signature Matcha Drinks Are How You Win

Cold coffee and matcha drinks are fueling café sales in 2026, but signature drinks win loyalty. Why sourcing, not novelty, is the real edge for independents.

August 28, 2026
0 commentson Matcha Tested for Heavy Metals: What 2026 Lab Reports Show

Matcha Tested for Heavy Metals: What 2026 Lab Reports Show

Should matcha be tested for heavy metals? Yes. What labs check for, the safe limits for lead and cadmium, and how to read a matcha lab report in 2026.

August 28, 2026
0 commentson What Is a Chawan? The Japanese Matcha Bowl Explained

What Is a Chawan? The Japanese Matcha Bowl Explained

A chawan is the handleless Japanese bowl made for whisked matcha. Shapes, kiln traditions, the chadamari and foot ring, sizing, and how to care for one.

August 27, 2026
0 commentson Kyusu: The Complete Guide to the Japanese Teapot

Kyusu: The Complete Guide to the Japanese Teapot

A kyusu is the side-handled Japanese teapot built for green tea. Handle types, filters, clay, sizing, and how to choose and care for your first one.

August 27, 2026
0 commentson Hojicha vs Matcha: What Actually Separates Them (2026)

Hojicha vs Matcha: What Actually Separates Them (2026)

Hojicha vs matcha, explained by a founder who sources both. Real caffeine numbers, how each is made, where genmaicha fits, and which to drink when.

August 26, 2026
0 commentson Gyokuro vs Matcha: Same Shade, Two Different Teas

Gyokuro vs Matcha: Same Shade, Two Different Teas

Tencha outprices gyokuro 3,278 to 2,637 yen per kg, and gyokuro leaf holds more caffeine. Japanese government data on how the two shade-grown teas differ.

August 26, 2026
0 commentson Matcha vs Sencha: What Actually Separates Them (2026)

Matcha vs Sencha: What Actually Separates Them (2026)

Matcha vs sencha, explained by a founder who buys both. Shade vs sun, tencha vs rolled leaf, 64mg vs 20mg caffeine, and why grinding sencha never makes matcha.

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